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At First Fits we believe baby clothes should make life easier, not harder — while still bringing joy to every moment.

We started this journey with a simple idea: baby clothes should be as joyful as the little ones who wear them — and just as practical for the grown-ups who love them. That’s why we create clothing that’s easy to put on, easy to care for, and made for real life (think: spit-ups, wiggly limbs, and last-minute outfit changes).

What We Believe

Practical is beautiful.
We design with purpose. Our clothes are soft, durable, and made for everyday wear — with features like fuss-free fastenings, flexible sizing, and machine-washable fabrics. Because parenting is enough of an adventure without complicated clothes.

Every baby belongs.
Our collections are designed to be inclusive across sizes, skin tones, genders, and family types. From our models to our materials, we’re working toward a more inclusive babywear industry — one onesie at a time.

Joy is the whole point.
At the heart of everything we do is happiness — when babies are comfy and parents feel confident, everyone’s happier. That’s why we design clothes that make daily life a little smoother and a lot more fun — so there’s more time for giggles, cuddles, and the moments that really matter. Happy kids, happy parents, happy life.

First Fits

Practical. Inclusive. Happy.